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The 3 Keys Coaching Process

Use Ability, Success, Growth to unlock you as CEO of your small business

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What People Are Saying
“Elli coached me over a two- or three-month period. Her ability to get to the crux of any issue was sometimes mind-boggling! She helped me to see that failing is an opportunity to learn what needs to be learned to grow into my own potential! Elli's energy and enthusiasm for what she does makes coaching with her an awesome experience!”
- Tricia DeBenedetto Regional Vice President, Arbonne International

Celebrate Your 2012 Small Business!

Celebrate your small business successGiven the ups and downs of the last two years with my small business, I have deepened my awareness of how important it is to celebrate small and big accomplishments. In my latest newsletter (there is a sign up in the right hand column of this page, if you’re interested), I wrote about how celebrating is tied to looking ahead and I wanted to share some of my thoughts with you. Click here to read more »


Why Model Of Olympic Athletes Is Bad For Your Small Business

Olympic training negative for small business ownersAfter watching the Summer Olympics, it’s tempting to model the single-minded dedication and pursuit of being the best. Let me say this first, I love the Olympics! It’s extraordinary to see people who have dedicated themselves for a sporting event that only happens every 4 years. Their whole lives -diet, exercise, psychological training, competitions, downtime – are dedicated to improving their performance. Witnessing this performance is awe inspiring! And yet…this is a bad model for small business owners. Click here to read more »


Could You Be a Good E.G.G.?

Good E.G.G.sSuccess…why does this word intimidate so many people? I’ve been reading Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker. This book was recommended to me by so many people, I figured I’d take a look at it. Other than Eker’s repeated reminders to attend his intensive seminar, his material reminds me a lot of Barbara Stanny’s work. Both of them start at the same place.

Your head and your heart.

Success is a remarkable experience and yet also very personal. There are so many beliefs about success.  How much is appropriate? What is acceptable to say about one’s level of success? In my work with E.G.G.’s (entrepreneurial small business owners and freelancers) there is usually a discussion about specific revenue goals. Inevitably, we run into some interesting ideas about what would happen if they became successful. Maybe some of these sound familiar to you?

  • Money is not important
  • I’ll become like Gordon Gekko
  • It’s too much work
  • My family and friends will stop loving me

TrollIn a nutshell, are you saying you are going to become some kind of ugly, greedy monster? That is usually the implication. If you’re a regular reader of this blog, you know I’m not a big fan of the Law of Atraction. You’re not going to become some kind of negative magnet if you feel doubt or anxiety about choosing to become successful. However, there is some value in the Law of Attraction mindset that is worth considering.

Success is a choice. So is ditching your value system. When we recognize that we want something other than what our parents, our friends, our teachers or even our national culture tells us is appropriate, we feel the trepidation that comes with rejecting the status quo. We tell ourselves stories and some of these stories are sad and scary because they reflect our fears. When we believe these stories, we act as if  they are true and so we make them real.

A good E.G.G. knows it’s just a story. These negative stories simply give us a way to act so we can keep ourselves down and unsuccessful. This doesn’t mean you are necessarily a failure. For example, you might have a business where making $100,000 is your comfort zone. There are very few who would think that’s failure. But you could be telling youself a story that it’s not safe to make $250,000 or $1,000,000.

And yet,there is another story the good E.G.G. wants to tell and the plotline is spectacular! The main character, You, sees some way to contribute to making the world a better place and founds a small business. The drama unfolds as You set the goals and achieve the results you desire. Maybe it’s providing yourself and/or your family with security, financial freedom, or the adventures of travel. Maybe it’s providing your wealth management expertise so no one has to face retirement as the desperate old woman or man trying to pay for everything out of  your Social Security or old age pension checks. Maybe you’ve got the way to bring consistent trade and prosperity to Africa.

It all goes back to how you think and feel about success. What’s your E.G.G. story?

*I invite you to take a look at the How To Be an E.G.G.™ program and see if it would help you and your business design a different type of success story , greater clarity about yourself, and walk away with a basic business plan that fits your business. This is the last time I’m offering it as an 8-week teleseminar series so take advantage of the Early Bird price that expires on Thursday, September 30,2010. You can learn more about this quick, energizing booster of  a program by going to I look forward to meeting you and learning more about your business!




The three keys to unlocking your business and your life are right at your fingertips! 

Your ability is your skill set.  You already possess the talent, knowledge, and wisdom to be a successful business owner and executive. 

Since you are adept, this leads to many experiences of success.  Success brings feelings of confidence and a stronger sense of capability. 

This leads to your growth as a person.   

As a coach, my main focus is your growth.  This is the fun stuff!  I look forward to reading what you have to say.  Live well!