Want to Meet Cool Entrepreneurs in Massachusetts?
Entrepreneurship is alive and kicking in Massachusetts! While there are entrepreneurs of all types throughout the state, Mass Innovation Nights introduces you to some that are brand spanking new and some that want to show their shiny new toys. Last Wednesday, I attended my first Mass Innovation Nights. After hearing from Betsy MacKinnon (@thebetsy) that it was an ideal place for me to network, I wanted to go see. I did not leave disappointed!
Mass Innovation Nights is the brainchild of Bobbie Carlton of Bobbie Carlton PR and Marketing. Her goal is to connect investors, media, people who want to purchase products and services, and entrepreneurs. The events are held at the Charles River Museum of Industry and Innovation in Waltham, Massachusetts and are free and open to the public. (There is an after-party at Biagio’s for even more networking.)
I got to meet presenters from a number of different companies. Viralskool just launched a week ago and this startup focuses on crowdsourcing viral video production. There were two innovators that specialize in SMS text marketing; KaOoga and Jittergram. Another business provides an interesting service for people who are planning how to use new space, SpaceMax. Consider this as the liaison who thinks of about the efficient use of space that you have forgotten or were not aware of and the architect thinks you have already considered. For wine drinkers, there is a new app for iPhone and iPod Touch users. Check out Drync and you can remember and even get that great wine you loved at the restaurant. At the after-party, I was introduced to Bobbie who explained to me that these events are marketed solely through social media. Considering the size of the crowd, the message is getting out! The great thing about networking at the event and later at the after-party is that you get to put names to people like Jeff Cutler, Ari Herzog, Chuck Tanowitz, and so many others. (There are some people I need to meet properly as we somehow skipped the introductions.) If you are interested in new ideas, innovations, and entrepreneurship, definitely go to Mass Innovation Nights.









cut out while the teachers were doing their grand finale. The audience just kept clapping the beat and the teachers kept dancing. The synergy was palpable!
bunch of suits in a hotel conference room talking at each other with banal elevator pitches. This does happen in real life, sadly. There is another way and it is worthwhile to evaluate how your approach reflects both who you are and the values and purpose of your small business or startup.
So, what makes networking beautiful? In a nutshell, letting go of your desired outcome. But I need to grow my business, you say. Of course you do. Most of us go to find clients or someone who can further our small business or venture in some way. However, our desire for a successful business can shortchange our opportunities.
Recently, I had a conversation with someone who organized a networking event that was very well attended and he asked rhetorically why he was even there since he was getting “nothing” for his efforts. Frankly, I was surprised to hear his question. His subsequent response explained everything. I noted that there was a large group of people in the room and the possibility of developing relationships which could benefit his business and he said that was not what he wanted. He wanted something akin to instant gratification.
What is he missing? His focus on outcomes clouded his vision and possibly prevented him from seeing some connections that would build his dream business. Desire has its positive aspects but it can get in the way by creating over-focus or even obsession that blocks us from connecting with other people.
What could happen if we come with our goals in mind and then disengage from looking only for lucrative results. Allow yourself to stop acting hellbent on finding customers, investors, or whatever. Get to know a few people in the room and see what unfolds. You will get your desired outcome. When we relate with someone, there is a mutual joining which leads to better referrals, better alliances, and possibilities we dream of.
How is networking beautiful to you?
Hurdles” 