WEST, Women Entrepreneurs in Science and Technology, had a networking event this past week with a panel of VC’s. During the wrap up, one VC recommended that companies hunker down and forget growth. 

Well, given that current conditions are pretty hairy at best, what does hunkering down look like?  For some, hunkering down seems to mean doing nothing.  For others, it means some kind of maintenance options.  Minimal or no marketing, relying on older revenue streams, nothing new.

In a recent interview published in The New York Times with Guy Kawasaki, he suggests entrepreneurs just put wax in their ears and plow ahead.  Well, decision time…what kind of business are you building?  Do you plan on being in business in 12-24 months?  Taking the time to re-imagine your business, even doing a SWOT analysis with a look at what’s happening personally.  How freaked out are you?  How are you managing your anxiety?  What are you willing to let go of?  What is totally non-negotiable for you? So, you’ve got 3 options.  Do nothing, do minimal, or boldly go forward.

Which one are you choosing? And just as importantly, why are you choosing this option?