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Living Business Plan: Letting Go, Quitting and 2012

*Join us for this topic on the Twitter chat, #kaizenblog. We’ll start the discussion on Friday, October 28, 2011 at 5pm BST/12pm ET/9am PT or add your comment below.

Recently, I had the pleasure of presenting a business planning workshop to small business owners. While talking about  living business plans , I urged the participants to identify what needs to be eliminated. We don’t talk enough about how to let go of the parts of our businesses that are half-alive. And quitting? Forget about it!

For the sake of this conversation, I’m going to use the word, quitting. It’s a word with so many negative nuances. WLet Go, Quit and Decision Pointithout critical thinking, we accept these nuances without knowing if they are true to our experience.

What’s not working as well as you would like?

When you set your business goals for 2011, you had certain things you wanted to achieve by December 31, 2011. There were positive results to celebrate. But what produces lackluster results?

  • Holding onto a product or a service that very few purchase
  • The marketing plan didn’t produce the expected results
  • People just didn’t want what we offered
  • You fell in love with your product or service and didn’t allow for adaptation or iterations of your product or service

Could you let go of something you loved developing?

Some of what we offer to our customers means more to us than simply a revenue source. Maybe all is good for awhile and then you’re doing your quarterly review. You notice  it’s not moving the way you expected. After a couple more quarterly reviews, you’re seeing a downward trend.

By letting go, it all gets done. The world is won by those who let it go.

But when you try and try. The world is beyond the winning. -Lao Tzu

When letting go becomes quitting…

There’s an interesting behavior among entrepreneurial business owners. When someone decides to close their business and return to working for someone else, entrepreneurial colleagues often respond with suggestions to keep the business on the side or urge him/her simply to not quit. Failure still seems to be taboo, for all those who claim that this gives you some kind of street cred.

Imagine quitting isn’t failure.

Of science and the human heart

There is no limit.

There is no failure here, sweetheart

Just when you quit

-“Miracle Drug”, U2

That’s the premise of the Freakonomics podcast, “The Upside of Quitting”. They state that there is a fallacy of weighing sunk costs. This concept is that we’ve sunk too much of our time, money, and/or energy and we can’t leave without getting something back for our efforts. One of the people interviewed for this podcast is Justin Humphries, a former baseball player, who now assists baseball players outside of Major League Baseball decide when it’s time to quit playing. Many baseball players who are at the end of their career struggle with accepting that they aren’t good enough or too old. Part of this seems to stem from lacking a broader sense of identity. Instead of seeing how they might transfer their skills to another part of baseball or find another career entirely, many players keep playing baseball.

Knowing when to ” shut it down”.

Stephen Dubner captured underlying belief for these baseball players, “Wow, that’s particularly poignant in my view… because baseball’s one of those rare sports that because it doesn’t have a clock, no game is ever out of reach…You could be behind a thousand runs in the bottom of the ninth and theoretically you can still come back and win. So that’s part of the ethic of baseball is never, never, never, never quit. Quitting is  not an option.”

The dissonance between “science and the human heart”

Entrepreneurs and business owners are often like these baseball players. With the recent severe recession and snail-like recovery, many startups and businesses are at a decision point. There are glimmers that things are just beginning to ease up and it’s exhausting trying to keep things afloat. And yet, quitting may not be seen as one choice.

As entrepreneurs and business owners, we derive much of our identity and a sense of competency from our business. We see the financial reports spelling out the science of our business. But, in our hearts, the challenges evoke emotions of grief, helplessness and powerlessness. We’ve put too much in to close the doors. We’re given so many messages that shames us out of quitting. And yet, quitting may turn out to be the best decision we could ever make for ourselves and our businesses. As it is urged by the “The Upside of Quitting”, imagine “there is no failure here.”

Setting goals for 2012

No one would ever say that letting go or quitting are easy or even pleasant experiences. Nonetheless, it is essential to identify any deadweight or mediocre performers. These could be things (or, ouch, people) you are fond of or just have out of habit and these are compromising your business vision. There is an intersection between deciding to let go or quit and your business goals. Aligning your metrics and your heart is an essential task when setting business goals.

What messages do we hear when we’re at the decision point to let go/quit/continue?

How are these messages helpful or  harmful?

How do you let go of a product/service in your business that’s not performing well?

How can “science and the human heart” become resonant with choice to quit?

As you plan your business goals for 2012, how could letting go or quitting assist planning?

 

*Join us for this topic on the Twitter chat, #kaizenblog. We’ll start the discussion on Friday, October 28, 2011 at 5pm BST/12pm ET/9am PT or add your comment below.





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Just One of Those Awkward Moments of New CEO’s

One of my clients started his coaching session this week declaring he had a personnel issue. (For the sake of confidentiality, I’m leaving out some of the details.) Basically it was that awkward dynamic that can arise when you shed your old role of “Senior Technician of (your expertise)” and start the transition into new role of CEO of a small business. (Even when you don’t have the title of CEO, you may be acting like a CEO as your business grows and becomes more sophisticated.)

She said no…

It turns out that the conflict has been brewing for some time and came to a head last week. In a nutshell, the employee flatly told my client who is founder/owner/budding CEO that she was not going to do something he told her to do. He asked her to review a presentation with him as she hadn’t shown him the final version and they would co-presenting the following day. That’ s when she said no. She has a long history with this business both as a contractor and an employee so this was not what my client expected.

 What gives?

Yes, it’s possible that he asked in a way that sounded rude or arrogant. But what if he didn’t? (And for the purpose of this post, let’s suppose he was professional in his manner.) Many people in startups understand you all pitch in together to make a go of the business. There are titles but things have to be done. And then the business stabilizes and starts growing. Roles change and people have more defined job descriptions.

These changes can be deeply unsettling. Relationships are different. When the owner/founder steps into a role that demands more leadership and management skills, the interpersonal dynamics are different. There can be a disconnect between longtime staff and new hires. There can be a disconnect between the transitioning CEO and longtime staff and, frankly, sometimes new CEO’s don’t handle the interpersonal stuff with tact or sensitivity.

Can this mess be cleaned up?

Truth is, not always. Things are sometime said that can’t be unsaid. I’ve heard horror stories of people screaming at each other, lawsuits being threatened, filed, or acted upon, and new CEO’s getting forced out when the board gets fed up with the drama and lack of positive growth.

But if you can anticipate the mess, perhaps you can clean up the mess before it goes nuclear:

  • Know your limits. Not every founder is CEO material. You may know your story, your Big Idea, and not have the management or leadership skills to pull it off. Be honest with yourself about whether you are really the right one to be leading the organization as it moves into the next stage.
  • Notice what you resist. It is common for founders/CEO’s to resist setting up systems and policies as well as delegate responsibilities. There is a belief that one can still fly by the seat of one’s pants. You’ve worked too hard to grow a solid business with a bright future. Sure you can form a culture that you see as beneficial to productivity but the organization has grown larger than you. It needs a thoughtful, strategic, mature leader.
  • Talk to the longtime staff. These people may be your executive team or employees. Long-standing relationships need a different kind of attention and nurturing. Let them know clearly that you are learning to inhabit a different role, your behaviors will be different, and your communication style will change. If they feel resentful because they perceive you as egotistical or arbitrary, they could undermine your authority and relationships with new hires and affect productivity. Your small business is too small to absorb a lot of dysfunction. You will not be their pal or peer like you were during the startup phase. It is important that they know what to expect.

How do you handle the awkward dynamics of becoming a CEO of a small business?

 What tips would you give to a budding CEO transitioning out of startup phase?

 

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Are You a Chieftain or a Celebrity?

Just this month, I joined Valeria Maltoni (@ConversationAge) on Twitter as a co-host for the weekly hashtag chat #Kaizenblog. The focus of the conversation is the big picture of your business and how you strategize and think about it in a more global manner. We meet every Friday at 12pm ET/5pm GMT to discuss topics ranging from designing business plans to evaluating ideas that you want to take to market.

The word, kaizen, is Japanese and is a process in which one seeks continuous improvement in all aspects of one’s life.  Check out this post by Valeria which explains it quite well here.

Which leads us to this week’s topic:

Is the difference between tribes or fans important to your business?

To be honest, I don’t have an answer so here are some thoughts to begin the conversation for this week’s chat on #Kaizenblog.

Seth Godin put this idea into play for most of us. Mainly marketing professionals were talking about this first but Seth Godin expanded the  idea of tribes into a larger conversation with his book, Tribes. He defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.” He goes on to challenge all of us to be a leader of some kind. We can lead our tribes alone or as co-leaders. He is really calling us all out to lead a movement.

But I run a business, I’m not an activist!  Oh really?! If you are an entrepreneur, you are more activist than you could imagine! Entrepreneurs are all about changing the world. Take a moment and think what you wrote in your executive summary. I’ve worked with business owners who are on fire about keeping your electronic data secure, teaching young children to love learning, and to support you communicating with others on the Internet. As I write this, I think of current and past clients who are game changers for their industries. Everything they do, everything they create has to be tied back to their value system and executive summary because it is going to change how we know the world.

But are you creating a tribe or a group of fans? Valeria Maltoni at Conversation Agent has a great post of how Ducati has created a tribe that centers around its motorbikes. It made a huge difference when the company was struggling for survival. But what is your story? Who are your evangelists?

If you are a chieftain, what does your tribe look like? Maybe it’s really about being part bard as well. You tell and sing the story of your Big Idea and inspire others to make it part of their lifestyle. You engage in conversation with these aficionados and discover you are inspired as well. The story deepens and has less and less to do with you. It is more about the glue your business is providing with your products and services. The people in the conversation talk with you and, just as importantly, with each other.

What if you are a celebrity? Perhaps this is about personality (not necessarily your personality, remember your business is its own entity) and less about connecting people to one another. There is still immense value in your products or services but it’s handled differently. People become fans because they love what you provide. Inspiration can still happen but it seems more by example than by mutual discovery.

Does it really matter to your business if you have a tribe or fans?

Do you believe there is a difference?

Join us for this conversation on Friday, April 23rd at 12pm ET/5 pm GMT on Twitter by using the hashtag #Kaizenblog. It might be easier to sign into the conversation by using Tweetchat or Tweetgrid. Add your thoughts to the conversation!

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So In Love (With Your Business)

So in love with your businessMichael Gerber’s work resonates with me very deeply. Maybe you’ve noticed how deeply embedded the idea of letting your business be an separate entity is in my coaching and my writing. Perhaps you’ve even noticed my emphasis in paying attention to your vision, your real reason for your business, and how you want to enhance your self-knowledge and your management of your thoughts and feelings. The problem with Michael Gerber’s writing is it resonates so much I don’t dare read his latest books lest I be accused of plagiarism.

Which is why I shouldn’t have opened my email from Amazon. There it was, Gerber’s latest book, The Most Successful Small Business in the World, and I took a peek. Sigh…

His opening premise is about love. Yep, love. I didn’t dare read any more. It made perfect sense!

Do you love your small business? This organization that you spend so much money and time on. You lose sleep trying to determine how to nourish and develop it. You think about it all of the time. So many small business leaders have told me how they forget to eat because they got busy. Hmm…sounds like true love!

And it can break your heart. But, back to love…

New love-Some entrepreneurs love the “new love” stage. This is the startup and there are highs and lows as the idea becomes reality. A bit like those first wonderful, delirious days when you have met someone and they seem just perfect. The initial offering, your product or service, is the Answer to everything. There is a thrill to everything. At networking events, you can see the sun-shiny faces of the entrepreneurs in this stage. They smile and tell their story to everyone who will listen. This new relationship gets reinforced by the first customers, the investors who share your desire, and seeing the admiration in others’ eyes when you say, “I work for myself.”

Then comes marriage.  This stage is full of adjustments but they are spread out over time. There is still growth, possibilities and a sense of wonder. The business is beautiful and occasionally your breath gets caught in your throat. The biggest shift for the entrepreneur is one of identity. No longer a startup founder but business owner with a stable company. Maybe it’s because there are new hires or a virtual assistant has been added. The business owner may be tapped as an expert and speak to organizations or at conferences. New products or services are being launched in addition to the initial line. There may not be as many “curl your toes” moments in this stage but seeing the revenues grow, profit margins increasing, and hearing how your customers value what you offer keeps the mundane from making your brain go to sleep.

Ah, love…here’s the kicker-no matter what stage your small business is in, you have to feel the passion and belief to continue on. This is true for new love and especially for marriages. When it becomes just a job, it’s time to evaluate the business to see if you still love it enough to have a deep relationship. Your passion and belief fuels your love for what you do and what effect your business has on the world.

Are you in love with your business?

How would you describe the stage it is in right now?

What would deepen your relationship with your small business?

 

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5 Reasons to Give Thanks for Your Small Business

What are you grateful for in your small business?

What are you grateful for in your small business?

Gratitude: def. The state of being grateful; thankfulness (Merriam-Webster.com)

 You may have noticed the huge amount of references to being thankful, giving thanks, or having an attitude of gratitude seeing how Thanksgiving is 2 days away. There are celebrations throughout the world that focus on giving thanks for the good things or blessings we have in our lives. (To learn more about the history of this holiday in America, read this)

Given the deep global recession and the slow recovery, it can seem like there is not very much to feel thankful for but there is always something.

So, here is my list of what we can give thanks for our small businesses:

1. We are still in business. There have been a lot of businesses who have closed this year. Our talent and luck have brought us this far! Nicely done!

2. We get to do something we love. We all know someone who hates their job. Everyday we are full engaged in work that we feel passionate about and it is something we have created.

3. We meet interesting people on a regular basis. Maybe some of them are interesting for the wrong reasons but there are others who inspire us, challenge us, and believe we bring great value to the table.

4. Our small businesses are a manifestation of the quality and worth of our Big Ideas. Entrepreneurs find it deeply gratifying to make ideas into everyday realities. We are shaping tomorrow’s world with the products and services we offer.

5. We get to control our destinies. A conversation with a small business owner brought this home to me today. She described how deeply satisfying it is to make your own decisions, your own mistakes, and set a course for how you want to be in the world.

What other reasons do you give thanks for your small business?

In the spirit of sharing your bounty, I invite you to check out Tweetsgiving and add what you are grateful for and/or help support the good work of Epic Change November 24-26, 2009. 

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Why Use a Living Business Plan?

Is your business plan digestible and practical?

With the end of the year in sight, many of us are thinking about 2010 and what we want for and from our businesses. As entrepreneurial small business owners, we are not content to hunker down and hope for the best. If you follow tweets on Twitter or talk to people at networking events, you hear enthusiasm, reluctance, and musings about what is in store with the economy still looking grim.

So, what keeps us from using our business plan regularly? I’ve noticed in coaching entrepreneurs and small business owners that writing and reviewing their business plan takes time they would rather be using to meet with prospects, strategic alliance partners, or do product/service development. Yes, it takes time to find out what your market needs the most right now. And for some of us, analyzing our financials is about as much fun as having a root canal. And…there are some who just come undone while writing out their goals.

May I suggest a different point of view? Converting your current business plan into a living business plan makes it more palatable. Even easier to use! This is the in-house, dog-eared, marked up, easy-to-pull-up file (on paper or on your computer) that you look at on a quarterly basis. Imagine you have such a pulse on your business that you can respond to your market, your industry, even your life on a moment’s notice!

Where do I begin? Start with the basic outline and include:

  • Executive Summary-Provides the direction and purpose of your business 
  • Goals and Objectives-List your 3 month action plan of succinct, realistic, measurable goals and how you plan on achieving them
  • Services and/or Products Offered-List what you are really offering and which of these are your real money-makers
  • Target market-Describe your ideal client. Has this person changed since you founded your business?
  • Marketing Strategies-There are so many possiblities and this is where you identify which of the strategies you are using. You may need to give yourself more than two quarters to see how effective they are.
  • Financials-Using a profit and loss report and a balance summary, analyze how your cash flow is increasing, decreasing, or staying flat. It can be a great way to see hard evidence about how your business is performing.

Notice what is working and what is not working. Asking questions about what are your real moneymakers, cutting costs, or making changes becomes clearer. By reviewing each quarter, you get the opportunity to intervene when something is not working or to give yourself a pat on the back.

How do you experience writing your business plan?
 
What is the purpose of your business plan?
 
How can I help you?
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Lessons Being Learned and a New Logo

New logo for Ability Success Growth

It’s been an interesting experience moving my business to a more sophisticated level! I’ve been challenged by some wonderful people who see the value and potential of my coaching business. It’s been fabulous thinking and re-thinking about what I want my business to do, to be, as I work with small business owners through the various stages of the entrepreneurial life cycle. I am reminded that we do not build our businesses in isolation.

So, ta-da! Here is my new logo! I’ll have a new website in a few weeks.

I invite you to share my process so far.

These questions can be used to get you clear on how you want to be seen and heard:

1. Does my business still light my fire? Measuring your passion is important when stretching yourself to fulfill your aspirations. Passion fuels motivation which leads to choice which leads to action which leads to results. Positive or negative, the results can be used as fodder to excite, prove, or tweak your business model.

2. What is easy to do? Why is it so easy? We come with so many abilities that we can easily follow through on tasks we perceive as fun or lacking difficulty. For me, I enjoy program development. Seeing a need and coming up with a tool that helps entrepreneurs get comfortable in their own skins and go beyond that is fun.

3. What am I afraid to follow through on? Why is this so hard? There are parts of our business we make mysterious or difficult because of fear. I’ve been noticing a feeling of intrepidation when I take an idea I’ve always wanted to do and make it part of the everyday reality of my business. We anticipate change will disrupt who we are, our relationships, and demand more than we can give. (I wrote more about perspectives we carry when facing adversity in It’s Not a Hill, It’s a Mountain.)

4. Who do I know that can help me and how do I help him/her? The self-made successful business person is a myth. None of us achieve without help from family, friends, colleagues, coaches, mentors, and strangers who just get so excited about our Big Idea. All of us have something to offer these generous, lovely people so find out how you can aid them to building the next stage of their business. Ask a question, make an offer, and accept an opportunity when it presents itself.

What questions help you move forward to fulfilling your vision? Who challenges you to be awesome?

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Community Involvement Redux and 12 For 12K

In a previous post, Is Community Involvement Good For Your Business, I asked you to think strategically about how community involvement could be a part of your small business. I work with a lot of entrepreneurial business owners who believe deeply that their businesses should reflect their value system. I was just coaching one today who is about to launch a cool business that combines non-profit fundraising with music events.

Most of the time, I don’t write about my business or myself.  I like to keep this blog a place where we can talk about ideas, best practices, and not have it be an “All Elli, All the Time” kind of platform. This time, I’m making an exception. Community service has been an integral part of me since childhood. It seemed natural that this would be part of my business model because who you are is reflected in how you run your business.

Entrepreneurs and small business owners, I’d like to invite you to join me in supporting The 12 For 12k Challenge on Tuesday, September 29, 2009. We’re going global! I’ve been following the folks at The 12 For 12k Challenge for a few months before I decided to join them. As someone who likes to check things out before I endorse, I tweeted with Danny Brown (@DannyBrown) who is the founder and got to know him and the organization. I jumped in when 12 For 12k partnered with Unicef. (This is not to say that the other organizations were not worthy. They are!) In a nutshell, the goal is to partner with one charity each month and raise $12,000 for each charity through social media.

So why now? The 12 For 12k Challenge is partnering with Doctors Without Borders (Some of you may know them as Medicins San Frontieres) for September. Doctors Without Borders provides healthcare to people injured or ill due to civil unrest/war, exclusion from healthcare based on their ethnicity, status, or religion, and natural disasters. They go everywhere and anywhere! Not only that, the work is done by volunteers.

What’s going on? On Tuesday, September 29, 2009, Go Global 24 is going to be a 24 hour tweet-a-thon led by Henie Reisinger (@HenieArtOnline) and there are fabulous opportunties for businesses to donate prizes, sponsorships, and participate in great conversations spanning a variety of topics. There are 7 ways you can add your support so please visit the site to see what fits you and your business best. Embedded in all of this is a sense of fun and a desire to play. If you’ve considered 12 For 12k before, this event is different. Instead of asking individuals for their money, the focus is on sponsorships by large and small businesses. Imagine being able to reach more than 159 countries and banding together as global citizens!  No borders, no limits!  

Come on! Join us in global community involvement that is fun, meaningful, and remarkable! You’ll meet wonderful people who share your passion for making this world a better place!  

Photo by WillSelarep, iStockphoto

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Three Questions Are the Touchstone of Your Business

Do you follow your Hedgehog Concept?

Purpose.     Moneymaker.     Talent.

Three ingredients that keep you focused on building a successful business. It does seem like they are obvious but sometimes our enthusiasm or our desperation clouds our thinking. How do you keep them in mind when new opportunities, new resources, and new people cross your path? Good To Great: Why Some Businesses Make the Leap…and Others Don’t by Jim Collins has a simple three question formula to help you with that focus. This is a terrific book and  Collins presents several useful and provocative ideas throughout this book but the winner overall is the Hedgehog Concept.

What is the Hedgehog Concept? This three question formula is a way to focus yourself when you get a new idea or some other opportunity comes your way.

The three questions as Jim Collins poses them are:

1. What can you be the best in the world at?

2. What drives your economic engine?

3. What are you deeply passionate about?

The beauty of these questions is that they apply to novice entrepreneurs, intrapreneurs, or entrepreneurial small business owners. They speak to your core values and the purpose of your small business. When innovation is an integral part of your business culture, planning and research are necessary tasks. Integrating the Hedgehog Concept into the early stage of planning supports motivation and momentum as well as saving money and time.

Take one of your new ideas or opportunities that has presented itself to you recently and evaluate it. How does it fit in your skill set? Does it fit in with your Unique Selling Proposition or how you differentiate yourself from your competitors? How is it similar to the services and products that already bring in revenue? Even if it is something you have never done before, does it seem to fit your “family” of products and services? On a rating scale of 0 (nothing) to 10 (absolutely ecstatic), how much does this idea or opportunity light your fire? By including these questions as your touchstone in the early stages, you know whether or not to go through the market research, product/service development, and the financial planning.

What if you can’t answer the questions? You are getting fabulous information from the process. Getting clarity about your business and yourself has an ROI too! There are times when we stray from what is most important to us or we feel we ought to follow through because we got advice from a mentor or advisor. Sometimes good ideas are not yours to pursue. Is it all right to give yourself permission to let something or someone go elsewhere?

How do you use the Hedgehog Concept?

Photo by GlobalP, iStockphoto

Entrepreneurial Go Getters- Don’t miss the early bird special! Enroll in the To Be an E.G.G.™ program and get focused, stop procrastination, and develop a practical, living business plan that goes into action right away! For more information or to register, go to How To Be an E.G.G.

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Are You Really an Entrepreneur?

Sounds like a weird question, doesn’t it? Still it’s an important one. There are entrepreneurs who lead small businesses and there are people with jobs who are small business owners.

So, what’s an entrepreneur? Entrepreneurs are people who tend to be restless with the status quo. It is the combination of creativity, vision, faith, strong work ethic, experimentation, and tolerance for risk that keeps these small business owners searching and motivated.

Is there really a difference? Entrepreneurship is not for everyone and not every small business owner is an entrepreneur. This was totally brought home to me one morning at a networking breakfast. Before the program starts, they have a practice of everyone doing a 30-second pitch about their businesses. Two of the business owners expressed feeling stressed by their work. I happen to be going for coffee at the same time as them and nearly put my foot in my mouth by asking about their bosses. I think the patron saint of tact intervened and I ended up asking about their office stress. They described their workloads as very heavy, they just couldn’t delegate the grunt work, they were feeling incredibly bored, and that their admin person was spending time on personal phone calls. Then, they revealed… it was THEIR business!

Huh? What is going on here? They run the place! They own the joint! They can change what is not working! Then it dawned on me. Some small business owners really have a job. Generally, jobs are something we go to, the goals are set by someone else, and our autonomy tends to be limited. These are not bad things, per se. Some of us thrive in a structured environment. It is predictable, even when it is absolutely awful. These small business owners are merely working in their businesses and not thinking about innovation, further developing their skills, or what purpose their business serves. Maybe there is something to be gained by sticking with the tried and true. After all, this is the basis for the business in the first place.

Are you one? But what if this feels like a mind-numbing, soul-sucking way to work? Entrepreneurs can create any necessary systems, policies, and procedures. As one’s business grows, it is typical to discover that “what got you here ain’t gonna get you there.” You see this at Inquisix, Twitter,  and even here at Ability Success Growth  as we grow and understand ourselves and our clients/customers better.

Now, it’s your turn…are you really an entrepreneur?

Come join us in the How To Be an E.G.G.™ Sampling and remember why you started your business, clarify your business vision, and discover how to get out of your own way in a complimentary teleseminar on Tuesday, September 8, 2009 from 12:00pm-1:00pm ET. For more information or to register, go to How To Be an E.G.G. Sampling OR…join us for the 8 week teleseminar How To Be an E.G.G.™ program and get focused and energized with Visioning, Branding, Getting Out of My Own Way, Organizing Me, Goal Setting, How I Work, and Going Forth. It’s time to stop feeling scrambled or fried! Get sunnyside up! For more information or to register, go to How To Be an E.G.G.

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