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The 3 Keys Coaching Process

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What People Are Saying
“Experiencing Elli's E.G.G. program was very transformational.. Elli does a great job of asking thought provoking questions and her exercises are equally helpful. She has a genuine desire you help entrepreneurs improve their businesses and themselves. I highly recommend her program if you want to get yourself and your business organized and running smoothly.”
- Monica McPherrin, LCC Beginner's Online Marketing

Could You Be a Good E.G.G.?

Good E.G.G.sSuccess…why does this word intimidate so many people? I’ve been reading Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker. This book was recommended to me by so many people, I figured I’d take a look at it. Other than Eker’s repeated reminders to attend his intensive seminar, his material reminds me a lot of Barbara Stanny’s work. Both of them start at the same place.

Your head and your heart.

Success is a remarkable experience and yet also very personal. There are so many beliefs about success.  How much is appropriate? What is acceptable to say about one’s level of success? In my work with E.G.G.’s (entrepreneurial small business owners and freelancers) there is usually a discussion about specific revenue goals. Inevitably, we run into some interesting ideas about what would happen if they became successful. Maybe some of these sound familiar to you?

  • Money is not important
  • I’ll become like Gordon Gekko
  • It’s too much work
  • My family and friends will stop loving me

TrollIn a nutshell, are you saying you are going to become some kind of ugly, greedy monster? That is usually the implication. If you’re a regular reader of this blog, you know I’m not a big fan of the Law of Atraction. You’re not going to become some kind of negative magnet if you feel doubt or anxiety about choosing to become successful. However, there is some value in the Law of Attraction mindset that is worth considering.

Success is a choice. So is ditching your value system. When we recognize that we want something other than what our parents, our friends, our teachers or even our national culture tells us is appropriate, we feel the trepidation that comes with rejecting the status quo. We tell ourselves stories and some of these stories are sad and scary because they reflect our fears. When we believe these stories, we act as if  they are true and so we make them real.

A good E.G.G. knows it’s just a story. These negative stories simply give us a way to act so we can keep ourselves down and unsuccessful. This doesn’t mean you are necessarily a failure. For example, you might have a business where making $100,000 is your comfort zone. There are very few who would think that’s failure. But you could be telling youself a story that it’s not safe to make $250,000 or $1,000,000.

And yet,there is another story the good E.G.G. wants to tell and the plotline is spectacular! The main character, You, sees some way to contribute to making the world a better place and founds a small business. The drama unfolds as You set the goals and achieve the results you desire. Maybe it’s providing yourself and/or your family with security, financial freedom, or the adventures of travel. Maybe it’s providing your wealth management expertise so no one has to face retirement as the desperate old woman or man trying to pay for everything out of  your Social Security or old age pension checks. Maybe you’ve got the way to bring consistent trade and prosperity to Africa.

It all goes back to how you think and feel about success. What’s your E.G.G. story?

*I invite you to take a look at the How To Be an E.G.G.™ program and see if it would help you and your business design a different type of success story , greater clarity about yourself, and walk away with a basic business plan that fits your business. This is the last time I’m offering it as an 8-week teleseminar series so take advantage of the Early Bird price that expires on Thursday, September 30,2010. You can learn more about this quick, energizing booster of  a program by going to I look forward to meeting you and learning more about your business!



How Scrambled Are You?

Golden EGGAre you an Entrepreneurial Go Getter and feeling scrambled by the economy and your responsibilities to your business? It is not unusual for entrepreneurs to feel scrambled by the different roles and tasks that are necessary to developing a business.  This is usually during the early days of a venture. So what happens when the scrambled feeling starts hitting overload? Entrepreneurs find themselves feeling very unfocused and this is when self-sabotage can happen. But this does not have to happen. I invite you to attend the How To Be an E.G.G. Sampling and see how you can use this program to get yourself back on track. During this teleseminar, you can begin to clarify your business vision, identify bad habits and limited beliefs that sabotage your performance, develop strategies to manage procrastination, performance anxiety, and the normal “ups and downs” of being an Entrepreneurial Go Getter. To learn more about the How To Be an E.G.G. program: When: Tuesday, January 13, 2009 Time:  12:00pm-1:00pm ET Format: Teleseminar Cost:  Free When you sign up, you will receive a bridgeline and a handout. Space is limited to encourage personalized attention and participation. To register or for more information, please go to

How to be an E.G.G.

Here is a great opportunity for all you entrepreneurs who want to be an Entpreneurial Go Getter!  I’m delighted to introduce a new program designed for entrepreneurs and intra-preneurs.  The best part is that I was inspired by a client who suggested I develop something like this for him and his colleagues.  (Thanks, P.S.!) So, let me tell you all about it!  

Are you an Entrepreneurial Go Getter?

Tired of feeling scrambled?

Trying to focus on where your business is going?

Having trouble getting out of your own way?

No matter what, do you know you have something special to offer?

Entrepreneurship is a process that both reflects and forms who you are.

Join us for a 1 hour tele-seminar and begin to:

  • Articulate the personal purpose for your business
  • Clarify your business vision
  • Define clear, actionable goals that support your business vision
  • Identify bad habits and limiting beliefs that sabotage your performance
  • Develop stratagies that manage procrastination, performance anxiety,  and the normal “ups and downs” of being an E.G.G.

And leave with an action plan that sets you on your way to make your business vision a reality.


When:  Wednesday, June 4, 2008

Time:  2:00pm-3:00pm ET

Where:  The comfort of your office or home.  A bridgeline will be sent to you before the seminar date.

Cost:  Free

For more information, call (781) 258-9952

To register, go to