Do you focus on the long horizon or the short horizon? There are limits to doing either strategy exclusively. However, the short term business vision of 1 year is a building block to making your overall vision an everyday experience. How do you make sure that your current actions will lead to the big prize?
Using a PESTEL analysis or a SWOT analysis is a great way to highlight what is going on in and around your business. You need the data. It is easy to assume that the data will point out just the weaknesses or challenges. It also illuminates the strengths and opportunities.
This is the stuff that affirms your organizational vision
When you see what is working, it reminds you that you are on the right path. It’s that simple. Staying aware of the overall vision of your business is part of your foundation.
Take a moment and make the lens a little smaller. What about 2012?
See, when you engage in strategic planning for the coming year, you’re really articulating your vision for that year. Done right, it provides a stepping stone to making your overall organizational vision an everyday experience.
To make your lens a little smaller, start by answering the following questions:
1. What will be accomplished as of December 31, 2012?
2. Why is this so important?
3. Why now?
“Because the business is supposed to make money” is not an answer.
That’s a given. Any business can say that. Well, any business should say that. You have a a variety of choices of what you can offer, which service or product gets a certain focus and how you will market and sell your services and products. Why are you and your team making the specific choices you’re including in your strategic plan?
What do you see for coming year?
How is this part of your overall vision for your whole business?
About the author: I’m Elli St.George Godfrey, a small business coach and trainer who guides established small business owners to be comfortable in their own skins, unlock the CEO within while leading and managing change in their organizations. Whether you are expanding locally or internationally, my 3 keys coaching process helps clients move from being excited about a new business opportunity to having the tools to make it actually happen. Curious? Schedule your complimentary coaching session here.