business owner, choices, coaching It’s not unusual for a small business owner to be talented and intuitive enough to steer their businesses through early growth. In fact, you want that foundation! Then, one day, there is an  inspiration to go for a bigger push. Sometimes this inspiration is like a whack on the head…your biggest client leaves or you’ve hit some other financial wall. Other times it is illumination…your product or service feeds a need in your market or the business is attracting attention and interest from your uber-ideal customers.

What are you trying to accomplish?

Stephen Covey ( who passed away on July 16, 2012) recommended seven habits  and one of these is “Begin with the end in mind”. This is often the starting point when we consider our wishes, hopes and dreams. Sometimes we articulate them to our business partners or friends but often business owners keep them quiet. Like the business owner I was speaking with last week who said he wanted to increase his revenues by 50%, it’s easy to come up with huge goals. It’s harder to determine why they are the best ones for both your personal growth and the growth of your organization.

Where’s the gap between your big goals and you?

There is a moment when you’re aware that you could be a better communicator, a better manager of your time or have a more focused vision. It isn’t that you don’t know how to create a business that makes money successfully or that you manage people poorly. As I pointed in in my previous post, it’s about fine tuning your performance.

Hiring an executive coach can do 2 things:

a) Provide a safe, confidential place for you to explore how to create a significant change in your organization, solve a pressing problem or think through how to take advantage of an opportunity.

b) Shore up any weaknesses that are causing problems in managing company-wide change, expressing the vision in a clear and succinct way, team development or clarifying your leadership style.

As the small business grow, the owner’s role changes. This can be unsettling, even when you’re the one driving the change. The way you think about a micro-business isn’t the same as how you think about a business with 10 employees, never mind 50 employees. Your role and what you have to consider changes as the complexity of your business increases.

Mind and mine the gap

Your awareness of the space between what you are aiming for and where you are is a treasure trove. The time to bring in a coach is when this dissonance is uncomfortable or acceptable. Sometimes leaders will live with discomfort because they haven’t given themselves permission to get rid of it. It remains acceptable to be indecisive, unclear in communication, dictatorial or isolative. This can lead to the the kinds of failures that undermine your authority.

But if you’re willing to take a closer look at how you could get more comfortable in your skin as well as leading and/or managing your small business more effectively, coaching can be both a practical and amazing tool!

Is it time for you to consider coaching?

About the author:  I’m Elli St.George Godfrey, a small business coach and trainer who guides established small business owners to be comfortable in their own skin. I have a deep appreciation for learning and understanding my client’s business style and culture. Whether you are expanding in your own backyard or into another country, my 3 keys coaching process helps clients move from being excited about a new business opportunity to having the tools to make it actually happen. Curious? Schedule your complimentary coaching session here.

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