Business Trends-What Happened in 2011 and What’s Coming in 2012?
As someone who encourages business owners and decision makers to take a look at what is swirling around their businesses, it seems natural to take stock of what happened in 2011 and to take a guess at 2012.
What just happened? 5 of the many 2011 trends
1. Daily deals- This trend seemed to gain a lot of momentum in 2011. Many of the companies offering these deals got funding in 2011. Groupon, LivingSocial and Coupons.com have given both businesses and customers opportunities to meet one another. It certainly doesn’t seem to be a trend that is going away any time soon.
2. When I asked for trends from 2011, Christina Giliberti of CG Online Marketing responded with enthusiasm on how video and podcasts grew in popularity over the year.
3. Another trend Giliberti pointed out was how local business groups formed groups to encourage support and business growth. One example of this is Small Business Can.
4. QR codes – Are you seeing these everywhere? I sure am. Some small businesses have them as part of their contact information and they are ubiquitous in print ads for all products. They may be abused as Jim Nichols posited in his post or maybe a transient trend.
5. Apps – Sticking with the theme of mobile devices, there are apps for everything and multiplying by the second! Amanda Webb of Spiderworking.com described them as the “new niche social networks.” Mobile applications like Instagram, Goodreads and iMapMyRun combine both an interest or activity with networking with others.
What’s coming in 2012?
1. Social media- This is a large topic but there are a couple of trends worth noting. Influence sites, such as Klout seem to be gaining currency as a measure of one’s expertise and ability to engage with others. Some people are even including their Klout score on their resumes.
2. Gamification is another social media trend of people adding games as a marketing tool. One example of this can be seen at Sage Ireland.
3. Another emerging trend is the shift from ownership to access to goods or services. ZipCar, Airbnb and cloud services allow you to have something you want without the details of ownership.
4. But it’s not just marketing, goods or services or even social media that has emerging trends. The workplace has some changes that could very well become sticky in 2012. One trend that seems to be gaining ground is working remotely. As mobile devices and networking sites (including Skype) make it easier to stay connected to the office, collaborate with colleagues and get work done, more people will opt to work from home or other off-site locations. Deborah Busser has some other interesting predictions for 2012 in this post.
So what do you think?
In this week’s Twitter chat, #kaizenblog, we’re going to take a look back at 2011 and try to peer into the future of 2012. Please join us on Friday at 5pm GMT/12pm ET/9am PT and share your observations.
Happy New Year!
What trends did you notice in 2011?
What trend surprised you the most?
What didn’t happen in 2011?
What do you see emerging in 2012?