But I’m Not a CEO
When you think about yourself as a small business owner, do you think of yourself as the chief executive officer of your organization? Surprisingly for many, the thought just doesn’t even enter their minds. The strangest part of this is that the responsibilities are very similar. Sure the scale of the business is different but take a moment to think. What do you really do as leader of your company?
Take a look at this comparison and see if it sounds familiar:
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CEO Responsibilities |
Small Business Owner Responsibilities |
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Sets the vision and tone of what “X Company” is all about
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Articulates vision (and, often, the mission) of what the small business is all about |
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Designs and explains the strategy of how the business will develops and grow over time
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Designs a strategic plan/action plan that includes product/service development as well as marketing |
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Seeks out the talent to make the above happen
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Often connects with complementary professionals in network, hires consultants/contractors or employees to meet the goals set in the above |
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Keeps everyone accountable to the stated business goals
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Sets up an accountability system with a peer, mentor, mastermind group or coach for own performance; Maintains consistent contact with complementary professionals, consultants/contractors or employees as accountability measure |
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Makes sure that revenues (and even profits) are healthy
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Knows “cash is king” so makes sure revenues are stable, growing and making a profit |
Still think you’re not a CEO?
For some people, it feels too grandiose. Maybe you’re a sole proprietor or it just sounds like it ought to be in a boardroom of a Fortune 500 company. That would be a mistake! Businesses succeed when there is someone dedicated to planning and executing the business goals. Sure, there aren’t always other managers that will implement your strategy. And sometimes the business owner has to act as technical expert.
It’s not about the size of your organization.
Nope, it’s not about size or even your business structure. It’s not even about putting those three letters under your name. It’s about having the CEO Mindset. Small business owners who realize that they are more than simply the worker bee are better positioned for challenges and opportunities.
There three things that they do well:
- They understand and accept that their business is a separate entity.
- They make time to imagine and plan for the next quarter, the next six months, 1 year or beyond.
- They take care of themselves with solid advisors, healthy diet and rest.
How many of these things are you already doing?
You sure you’re not a CEO?










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[...] This post was mentioned on Twitter by Niall Devitt and LikeList4Biz, bloggertone2. bloggertone2 said: RT @3keyscoach But I'm Not a CEO http://ow.ly/1bm7bk [...]
[...] base. He simply has only half of the picture. As your business grows, it becomes more clear that you are really taking on the role of managing director (or CEO, if you [...]