Perception, Procrastination, and Leaving Your Comfort Zone
Given all the triggers that cause procrastination, leaving your comfort zone has got to be at the top of the list! Danny Brown (@dannybrown) got me t
hinking about this when he replied to my comment on his blog post, Leaving Your Comfort Zone. In his post, he used Alex Wong (a ballet dancer competing on the television show, So You Think You Can Dance) who absolutely rules when he does a hiphop routine. I’d say hiphop is about as far from ballet as you can go! Definitely beyond the comfort zone!
I’ll admit that I oversimplified things when I left my comment.
Sure Alex Wong is a ballet dancer but he is a dancer. He knows how to move his body so it’s a stretch that becomes possible. The thing with getting out of our comfort zone is we make it seem so foreign. Many of our stretches simply take our current skills and apply them in a different environment or with different methods. As Alex Wong knows he can use his body to move to music, we can trust that we already know how to do what seems risky.
As a trained musician, I’ve certainly seen how other performers support or limit transferring their skills to something different because of perception. If I only play classical piano, then do I limit myself and say I’ll never play ragtime or rock because I think I can only play classical music?
So, what does this have to do with procrastination?
It’s about how we perceive what is outside of our comfort zone. We do make it seem so foreign. It doesn’t really matter if it’s a different kind of dance, music, or business strategy. When we reach a plateau with our small businesses and we don’t want to stay at that level, we know we must do something that is new to us. Consider this-just today, I was talking with a prospective client who is adding staff. She is completely daunted by the necessity of managing them so she has put off developing her system. The supervision and organization that comes with managing employees seems foreign to her even though she has had people working for her for a while now. She is already doing some of what she needs to do with her whole staff. Yet, she perceives that it is totally different than anything she has done before and there is a risk is she will do it wrong.
Procrastination is often tied to a lack of trust in ourselves. We don’t trust our skill set. We don’t trust that we can cope with the task. Leaving our comfort zone implies that there is risk involved and we won’t be the same afterwards. Maybe this is true, maybe not. It remains that we have the necessary abilities already waiting to be applied in a different way.
What are you avoiding in your small business?
What skills do you already have that are a bridge to beyond your comfort zone?
Which is more important-doing something perfectly or making the attempt?












6 Comments
Procrastination. I am no stranger to this, but I’ll get into that later.
I like to think of myself as something of an fringe entrepreneur. Much of the information I’ve found on entrepreneurship talks about obtaining financing or pitching investors and I just don’t believe in that. I have no desire to tie my dream to debt – especially in consideration of the countless shenanigans of the financial industry. So I’ve started my own venture, I nurture it, but I’m not looking for investors nor do I have any plans to sell out in the future. On the fringe.
What am I avoiding? This will make some people wince – monetization. My small business is an online magazine. We’re seeing double, sometimes triple digit growth, but you won’t find a single ad or adword on our pages. Our readers are far too important to be distracted with such things.
The problem is, I know we could be doing so much more for our readers if the team was larger than just the small handful of us, and if we could be doing this full time. Money isn’t evil – the *love* of money is. So I’ve got to figure out how to monetize the site(s) in ways which provide real value to our readers. What does that look like? I’ve got conversations going with peers (off-line) to discuss just such a picture.
Bridge skills? My venture is automotive in nature. We’re connecting automotive enthusiasts around the world on shard interests. I’ve spent the last decade participating in and managing online automotive communities. I’ve cut my teeth meeting new people across the country and working together to improve our cars. Today, I’m trying to evolve those skills to meeting people around the world, introducing them to one another, and working together to improve our lives. It’s tricky, and I often feel like the awkward turtle crossing the road, but it feels right.
More important to me is giving it a try. Try all sorts of ideas. Keep what works, know what doesn’t. If you wait for perfection, you can wait a long time. I think perfection is something you can only quantify in the past tense. Since there is no way of knowing – 100% – how things will progress, there is no way to plan for perfection. It’s worth a shot, but only time will tell.
As for procrastination, well, this comment got kind of long. Maybe next time. Thanks for the food for thought. Appreciate the opportunity to reflect out loud.
Brian,
You are most welcome for the opportunity to reflect out loud! Please be assured that one can be entrepreneurial and not seeking to exit the business by selling the venture. In fact, all of my clients are great examples of that! I congratulate you for identifying what you want from your online magazine and what level of commitment you are willing to give to it! You sound like you are deep in a conversation with yourself as to what your online magazine can be and how you will lead this stage of growth.
If I may, one question does occur to me (and this may or may not connect to your procrastination) – what is really keeping you from monetizing your site?
Good luck to you and wishing every success!
~Elli
Thank you for the kind words, Elli.
What’s keeping me from monetizing? Thus far, I’d say it’s two-fold.
1. I don’t want to “sell out.”
2. I don’t know that we’re ready to serve partners.
If I put any efforts into monetization, they will have to align with the vision. They will need to provide value to our customers. If an idea doesn’t help to connect people or make their lives better, then it’s not happening. Ads and such rub me the wrong way anyway. Why would I bother putting ads on my site, when I make a point of blocking them on any other site?
It’s also hard for me to tie together a value proposition for potential partners. I have no trouble selling them on what we’re doing and why they would want to partner with us, but pricing is something I’d want to present with ROI figures and I’ve no data on that yet.
I’m talking to a number of mentors about the more creative ways they’ve partnered up to monetize their sites, and I’m getting some good ideas, but as much as I’d like to rationalize the site making money puts me closer to working full time to connect enthusiasts and help them live better lives, I’m in no hurry to bollocks things up.
I guess, like everyone else, I’m trying to do things a little bit differently.
Thanks for the opportunity to chat!
Brian,
You have hit the nail on the head! Your efforts into monetization has to align with your vision which aligns with your value system. However, be clear with yourself about whether you actually avoiding action because making money or monetizing is somehow bad or wrong. A few of my clients have expressed discomfort with monetizing what they do and offer and it’s not because their customers won’t pay. It has more to do with one’s beliefs about money and success. As you go through this process, check what stories you are telling yourself. For example, what story are you telling yourself about selling out? They may or may not be true.
As you understand what you are truly offering, partners will consider you. Good for you for finding mentors who can guide you through the alternatives to having ads on the site! No sense in re-inventing the wheel if someone can show you other ways.
You are most welcome for the chat and if I can help you out offline, let me know.
~Elli
Great post and ideas! I’m going to share this with the rest of my team as we work more with enterprise-level clients.
Thanks and Regards/-
Jason Webb
Jason,
Thanks for commenting! I hope your team finds this useful with your enterprise-level clients!
~Elli